Former President Donald Trump has introduced a bold new line of merchandise: $100,000 jeweled watches. Available at gettrumpwatches.com, the “Trump Victory Tourbillon” is marketed as a luxury collectible, while more affordable options, like the “Fight Fight Fight” watch, start at $499. Despite the flashy branding, the website clarifies that Trump is not directly involved; the products are sold under a paid license by TheBestWatchesonEarth LLC.

The site invites people to “Join President Trump’s Watch Community,” creating a misleading sense of exclusivity. It also states, “Trump Watches are intended as collectible items for individual enjoyment only, not for investment purposes,” and emphasizes that “These watches are not political and have nothing to do with any political campaign.”
On Truth Social, Trump describes this venture as an ideal Christmas gift, though many view it as another attempt to profit from his supporters.
“The Official Trump Watch Collection is here, and these Watches are truly special — You’re going to love them,” Trump posted on Thursday morning. “Would make a great Christmas Gift. Don’t wait, they will go fast. GET YOUR TRUMP WATCH RIGHT NOW!”
Interestingly, the promotional video for the watches includes a disclaimer: “Images of President Trump’s watch are for illustrative purposes only and do not reflect the exact final product.” Buyers should be aware that the actual product may differ from expectations.
Recently, Trump also promoted commemorative coins and has previously launched a range of unusual products, including golden sneakers and Trump-themed Bibles.
Critics have been quick to ridicule Trump’s latest money-making venture.
Republicans Against Trump shared a clip of Marco Rubio suggesting, “If he hadn’t inherited $200 million, you know where Donald Trump would be right now? Selling watches in Manhattan.”
Media commentator Mike Sington remarked, “The grift never ends with Trump. Now he’s selling watches to his MAGA fans. Get this, they’re priced from $499 to $100,000, and look like crap. Another total rip-off.”
Social media users have dubbed him the “Grifter King” for selling overpriced items.
One user estimated that if Trump sells out his limited edition watches, he could earn a staggering $14.7 million, raising questions about the legality of such a blatant scheme.
As the spectacle continues, one thing is certain: the grift with Trump never ceases.
Watch the clip below:
Here is the Grifter King with his latest scam, watches for $100,000 each. pic.twitter.com/2pD6ZjvMV1
— Ron Filipkowski (@RonFilipkowski) September 26, 2024